Introduction to Online Audience Segmentation

In this introductory film commissioned by Museum Development UK, join Helen Palmer and the Arts Marketing Association for an exploration into online audience segmentation for museums.

This film is aimed at staff and volunteers who would like an introduction or refresher to this topic and is part of a series to support museum’s online marketing.

Accessibility: This video has captions enabled which were undertaken by StageText and you can download an audio transcript here: Introduction to Online Audience Segmentation Recording Transcript

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