New upcoming training sessions with Arts Marketing Association

September 10, 2020

About these Events

These training sessions form part of a series of training with the Arts Marketing Association, looking at specific areas of audience engagement. 

Strategic Marketing Planning

Oct 5 @ 10:30 am – 12:30 pm

What is it about?
Taking you through the marketing planning process in light of the ongoing Covid-19 pandemic. Refocusing on your vision/mission, identifying any ‘mission drift’ and reviewing your plans to ensure they are relevant given the huge disruption we are experiencing. During the session we will cover:

  • How to adapt your planning to respond to changing circumstances.
  • The key elements of strategic marketing planning including:
  • Ensuring your vision and mission inform your planning
  • Identifying SMART objectives
  • Doing a situational analysis using tools including SWOT and PEST
  • Setting strategies using models including TOWS and Ansoff Matrix

Please note – this session is part 1 of a two part series. The next session is ‘Re-engaging with your audiences‘ on October 13th 10.30am-12.30pm and we would recommend attendees sign up for both sessions if possible.

Re-engaging with Your Audiences

Oct 13 @ 10:30 am – 12:30 pm

What is it about?
Take some time to review your audience engagement. Who have you been connecting with during lockdown? Who has slipped through the net? Which new audiences would you like to engage? This workshop will help you think through how you are engaging your audiences, volunteers and community and identify new ways to build relationships with them.

Please note – this session is a follow on session from ‘Strategic Marketing Planning’ and we would recommend attendees sign up for both sessions if possible.

Making the Most of your Social Media

Nov 3 @ 10:30 am – 12:30 pm

What is it about?
Exploring the right platforms for you and your organisation. With a focus on Twitter, Facebook and Instagram.

How do you create a compelling story when you’re building is open, never mind when it’s closed? In this session we’ll look at the fundamentals of using social media, tone of voice, and how to develop great content. We’ll also touch on paid advertising and organic advertising. And social media analytics.

PR Demystified

Nov 24 @ 10:30 am – 12:30 pm

What is it about?
PR can seem mysterious to some and unattainable to others, as most organisations don’t have a dedicated PR expert on the team. In this session, you’ll gain an understanding of the power of PR and what simple things you can do to raise your profile.

Understanding Google Analytics

Dec 8 @ 10:30 am – 12:30 pm

What is it about?
In this session you’ll gain an understanding of the basics of Google Analytics. You’ll work through the dashboard; understanding how to personalise it so that you can report on what you need.

You’ll look at what the data tells you and how to respond to it, paying particular attention to how you can measure your website activity since the lockdown period began in March.

Coming up

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