Strategic Marketing Planning
- How to adapt your planning to respond to changing circumstances.
- The key elements of strategic marketing planning including:
- Ensuring your vision and mission inform your planning
- Identifying SMART objectives
- Doing a situational analysis using tools including SWOT and PEST
- Setting strategies using models including TOWS and Ansoff Matrix
Please note – this session is part 1 of a two part series. The next session is ‘Re-engaging with your audiences‘ on October 13th 10.30am-12.30pm and we would recommend attendees sign up for both sessions if possible.
Please note – this session is a follow on session from ‘Strategic Marketing Planning’ and we would recommend attendees sign up for both sessions if possible.
How do you create a compelling story when you’re building is open, never mind when it’s closed? In this session we’ll look at the fundamentals of using social media, tone of voice, and how to develop great content. We’ll also touch on paid advertising and organic advertising. And social media analytics.
You’ll look at what the data tells you and how to respond to it, paying particular attention to how you can measure your website activity since the lockdown period began in March.
