Understanding Audience Engagement

October 3, 2022 @ 10:00 am – 12:00 pm
Understanding Audience Engagement
How to meet your audience objectives by bringing your audiences with you and earning their loyalty

Bringing your audiences with you and earning their loyalty is about understanding how to engage with them. This session will cover the different ways you can do that with consistency and how to meet your audience engagement objectives.



• Who are your audiences, how do they engage with you and where do they engage with you?

• Establish the journey you want to take your audiences on.

• Look at how your online messaging matches the in-person experience

• How to encourage deeper engagement

• Setting and achieving your audience engagement objectives

• How to use audience journey mapping and the engagement ladder as models to support your work



Christina Lister, Marketing Consultant, Christina Lister Comms

Christina is a marketing and audience development consultant and facilitator working with heritage and cultural organisations, with 18 years’ experience as a freelancer and in agency and in-house positions.

Christina empowers organisations to develop and execute marketing that connects to audiences with purpose and impact by delivering training, facilitating workshops and developing strategy.

Her experience spans larger organisations such as the Science Museum Group, Empire Cinemas and Museum of London; sector support and development organisations such as the Association of Independent Museums, SHARE Museums East and the AMA; and independent and smaller organisations including Jane Austen’s House, Stratford Circus Arts Centre, the Museum of Cambridge, American Library, Babylon Arts, Norwich Historic Churches Trust and Ensemble Dance Co.



Please login 5 minutes before start time

Duration: 2 hours

More details will be sent out once you have registered for the event.

Please note, tickets are for organisations located in the East of England, East Midlands and the South East and registered within the Arts Council Accreditation Scheme.

If you have any further questions, you may find them answered on SHARE Museum East’s FAQs page.   


Terms & Conditions:

For full details of our programmes conditions, see our Terms & Conditions on our website

By booking a place on to SHARE Museums East Training Programme, you are agreeing to the following terms and conditions:

  • That you are from an East of England, East Midlands or South East museum which is in Arts Council England’s Museum Accreditation Scheme. Where this is not applicable you acknowledge that SHARE will facilitate your attendance if availability permits and that your organisation will pay any fees which may apply.
  • It is a condition of receiving this ACE funded training that the online evaluation sent to the email address provided at the point of booking is completed by the specified deadline. This deadline is in the email notification unless a paper evaluation is specifically requested and submitted on the day of the training session.
  • By booking a place you agree that you are booking as a representative of your organisation and should you cancel your booking without sufficient notice your organisation is responsible for paying the late cancellation fee of £50.

Latest Tweets

#Virtual tours were popular at the #heckingtonshow. They allow us to bring the cottage to events across the local area, while making our museum more ... accessible to those who cannot use the ladders.
@heartoflincs @HeritageFundUK @MusDevEM @kidsinmuseums @LincsKidsUk

Today is #PlayDay2022, a national celebration of children's right to play! 🤹‍♀️

We encourage UK museums to embrace playfulness through ... dedicated play training for museum staff, online guides and sharing best practice.

Find inspiration on our website: http://kidsinmuseums.org.uk/resources/category/play

Want to learn more about how to connect with and build family audiences after lockdown?

Join us for this exciting session on #connectingwithfamilies
... run in partnership with @amadigital & @SEmuseumD

19 Sept, 10am-12pm