Digital Storytelling with a collections focus
What will be covered?
Is your museum making the most of its digitised collections content online? Finding the right channel, tone, voice and techniques to reach and connect with audiences online isn’t easy. The workshop is rooted in practicalities but brings in strategic considerations too. We’ll look at mission, identity and purpose; explore the specific tensions and challenges that digital storytelling with collections content brings and also focus on the many advantages that museums and collections have in this space. We’ll share a wide range of examples from museums, galleries and beyond, looking at social media, websites and other platforms. We’ll give you plenty of food for thought, practical tips and ideas to take away and try. Our workshops are friendly and informal, encouraging active learning and plenty of discussion.
Who is it for?
Staff/volunteers from East Midlands museums may attend free of charge (max of two per museum).
Whether you’re just beginning to tell your museum’s stories online or looking for ways to improve an existing offer and levels of engagement this workshop is for you. It’s suitable for a wide range of practitioners at all skill levels, from beginners to more advanced, whether your focus is curation, learning, marketing, engagement or something completely different.
Support towards Museum Accreditation:
Users and their experience
9.1 To provide stimulating learning and discovery activities, including exhibitions and programmes based on your collections
9.2 To communicate effectively with users and potential users through a range of access, marketing and promotional activities
The workshop will be led by Culture24’s Janet Alderman. Janet is Culture24’s Digital Programmes Manager and brings in-depth working experience of the museum sector where she has used digital storytelling across social media, digital and marketing campaigns, outreach, exhibitions and collections. She has also worked commercially in digital marketing and is well versed in tailoring content to reach a wide range of audiences. Richard is editor of the award-winning www.MuseumCrush.org and brings hard-learned and current practical experience of digital storytelling with collections. He also teaches and mentors museum colleagues around the UK, supporting them with digital content creation and reach.
This workshop is provided as part of Culture24’s Arts Council England-funded Sector Support programme and is provided in partnership with Museum Development East Midlands