Is your museum making the most of its digitised collections content online? Finding the right channel, tone, voice and techniques to reach and connect with audiences online isn’t easy. This course will explore the specific tensions and challenges that digital storytelling can pose and focus on the many advantages that museums and collections offer in this space.
We will explore both the practicalities and strategic considerations of digital storytelling with collections content, looking at content on websites and social channels. There will be examples from museums, galleries and beyond, giving you plenty of food for thought, practical tips and ideas to take away and try.
Please note that this programme consists of three online content sessions of 2 hours and you will be required to send attendees to all three sessions.
- Session 1: Tuesday 2 November, 10 – 12pm
- Session 2: Tuesday 9 November, 10 – 12pm
- Session 3: Tuesday 16 November, 10 – 12pm
Who should attend?
This is for museum staff and volunteers based in the East Midlands from Accredited museums. Two members of staff from each participating museum should attend to ensure that they are able to enact and embed change more effectively within their organisation. This online course is aimed at anyone tasked with creating content for online platforms yet isn’t a digital content specialist.
This online course will encourage active learning and plenty of discussion for a small group of up to 16 delegates. You will join three online content sessions, each lasting two hours and spread across a period of one month, with a small piece of self-led ‘homework’, designed to help you experiment with digital storytelling ideas in your own unique setting.
By the end of this course you will:
- Have an understanding of how to use your collections to create digital content
- Be able to create an engaging story through your digital content
- Be aware of the platforms that you can use to share your collections online
- Understand the strategic considerations of digital storytelling with collections content
- Have practical tips for creating engaging digital content using your collections
- Be confident in how to use your collections to engage audiences online
Richard Moss is editor of the award-winning Museum Crush and brings hard-learned and current practical experience of digital storytelling with collections. He also teaches and mentors museum colleagues around the UK, supporting them with digital content creation and reach.
Alec Ward is the Digital Skills Manager at Culture24. Alec’s career has focused on building capacity and confidence for smaller cultural organisations by providing digital skills and literacy support. He has extensive experience of developing training around practical digital skills development, from video editing to creating 3D digital models, and focuses that training through a wider organisational strategic context.
This course is provided as part of Culture24’s Arts Council England-funded Sector Support programme.
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