This is a three part online course, via Zoom
Tuesday 8 November 2-4pm
Tuesday 15 November 2-4pm
Tuesday 22 November 2-4pm
Is your museum making the most of its digitised collections content online? Finding the right channel, tone, voice, and techniques to reach and connect with audiences online isn’t easy. This course will explore the specific tensions and challenges that digital storytelling can pose. It will focus on the many advantages that museums and collections offer in this space.
We will explore both the practicalities and strategic considerations of digital storytelling using collections content, looking at content on websites and social channels. There will be examples from museums, galleries and beyond, giving you plenty of food for thought, practical tips, and ideas to take away and try.
Who should attend?
This online course is aimed at anyone based in a small or medium-sized museum who is tasked with creating content for online platforms yet isn’t a digital content specialist.
Two members of staff from each participating museum should attend to ensure that they are able to enact and embed change more effectively within their organisation. You will be contacted after booking for details of the second participant from your museum.
Participants must be working or volunteering in a non-NPO, Accredited museum in the region.
Schedule
This online course will encourage active learning and plenty of discussion for a small group of up to 18 delegates from 9 museums. You will join three online sessions, each lasting two hours and spread across a period of one month. You will be asked to undertake a small piece of self-led ‘homework’, designed to help you experiment with digital storytelling ideas in your own unique setting.
Learning objectives
By the end of this course, you will:
● understand how to use your collections to create digital content
● be able to create an engaging story through your digital content
● be aware of the platforms that you can use to share your collections online
● understand the strategic considerations of digital storytelling with collections content
● gain practical tips for creating engaging digital content using your collections
● be confident in how to use your collections to engage audiences online
Support towards Museum Accreditation:
Users and their experience:
• 8.1 To understand who uses your museum, and who doesn’t
• 8.2 To use information to assess your users’ needs
• 8.3 To have a plan for developing your range of users
Course leads
Richard Moss is editor of the award-winning Museum Crush and brings hard-learned and current practical experience of digital storytelling with collections. He also teaches and mentors museum colleagues around the UK, supporting them with digital content creation and reach.
Alec Ward is the Digital Skills Manager at Culture24. Alec’s career has focused on building capacity and confidence for smaller cultural organisations by providing digital skills and literacy support. He has extensive experience of developing training around practical digital skills development, from video editing to creating 3D digital models, and focuses that training through a wider organisational strategic context.
This course is provided as part of Culture24’s Arts Council England-funded Sector Support programme.
How will this session be delivered and what equipment do I need?
This session will be delivered online using Zoom a cloud based video conferencing service. The service is free to use, all you need is either a laptop, tablet/ iPad or phone. Your device will need to be able to stream video and sound. If you are using a laptop you can simply connect via your web browser. If using a tablet/ iPad or phone you will need to download the app (free to download) to connect to the session. Full instructions on how to join the session will be issued direct to the email address provided at the point of booking before the session takes place.
How do we use the data you supply us?
* For full details on how the information supplied to us as part of the booking process is used please see our Privacy Policy here: https://southwestmuseums.org.uk/privacy-policy/ By booking on you agree to have your data stored and used by us in accordance with this policy.
