Audience and Visitors

Kids in Museums
The voice for family museum visitors across Great Britain, creators of the annual Family Friendly Museum Award, the annual Kids in Museums Takeover Day and Kids in Museums Manifesto.

Museums ID: How to write and Audience Development Plan
You have been asked to draft an audience development plan for your museum but where do you start? What issues do you need to consider, what data do you need to gather, what should the plan contain, what does it need to achieve? This article by Ben Gammon provides a quick guide to drafting such a document.

Share Museums East: Audience Development and Evaluation
Digital resources about sharing content, building your digital strategy, investigating audience development, digital marketing and evaluation.

Visit our Audience & Visitors Useful Resources page for a selection of useful resources.