Please note – this session is a follow on session from ‘Strategic Marketing Planning’ and we would recommend attendees sign up for both sessions if possible.

What is it about?

Take some time to review your audience engagement. Who have you been connecting with during lockdown? Who has slipped through the net? Which new audiences would you like to engage? This workshop will help you think through how you are engaging your audiences, volunteers and community and identify new ways to build relationships with them.

What will you gain?

• An understanding of who your audiences are and who you would like them to be.
• Clarity on the data you hold and what you may need to gather to build your audiences
• Tools to think strategically about how to engage with different audiences
• Ideas and inspiration for how to communicate with your audiences to build relationships

Who is it for?
This session continues the thread of session 1 and it is recommended that those who attend session 1 also attend this.

It is intended for those with a focus on audiences; whether they are visitors, your community or volunteers.

This session will be pitched at those whose roles take in audience development, including visitors, your community and volunteers.

Delivered by:

Christina Lister is a marketing and audience development consultant working with museums, heritage sites and cultural organisations. She has 18 years’ experience in marketing and communication working as a consultant and in agency and in-house positions.

Christina empowers organisations to develop and execute marketing that connects to audiences with purpose and impact, by delivering training, facilitating workshops and developing strategy.

Her client experience spans a range of independent and smaller organisations including Jane Austen’s House, the Museum of Cambridge, American Library, de Havilland Aircraft Museum, the Museum of English Rural Life (MERL), Stratford Circus Arts Centre and Norwich Historic Churches Trust; larger organisations such as the Science Museum Group and Museum of London; and sector support organisations and museum development organisations such as AIM, SHARE Museums East and South East Museum Development Programme.

Christina also co-runs Museum Freelance and is a member of the Arts Marketing Association and Visitor Studies Group. She speaks at events and conferences such as the Museums Association, MuseumNext, Visitor Studies Group conferences and the Museums + Heritage Show.

Please note: this event is being run in partnership with South East Museum Development. Therefore places are only available to organisations either in the East Midlands or South East region. By signing up to the training you agree to adhere to MDEM’s terms and conditions, including completing the post session evaluation.