4-week online course Access accessibility Accreditaion Accreditation Accreditation Standard Acoustiguide Ltd advice Age Collective Age Collective Museums Age Friendly Museums Day Age UK AGM AIM Annual Conference Annual General Meeting apps archaeology Archives art art in museums artists artists in museums arts Arts & Humanities Research Council arts and health derbyshire Arts Award Arts Award Advisor Training arts council england Arts Council England Museum Accreditation Scheme Arts Development Arts Development UK artswork Association of Independent Museums ATS Heritage audience developent audience development audience engagement Audiences audio audio projects Augmented Reality Autumn Meeting awards BBC Radio Northampton bereavement Big Lottery Fund Birmingham Museum and Art Gallery board training British Museum Broadcast broadcast and online media buisness development Business Development Business Development Programme business plan By the Winter Sea Calke Abbey capital projects care of metals Case Studies catalyst initiative centenary projects charity fundraising charity sector child protection child protection guidelines child protection policy Children Children and Young People Cinderella Syndrome cine film City of Culture 2017 cleaning collaboration Collecting Cultures Fund collection collections Collections care Collections Care mould collections development Collections Development Policy Collections Development Programme collections documentation training collections managament Collections Management Collections Rationalisation Collections Review Collections Trust Collections Trust Museum Security Toolkit communication community community engagement community groups Conference Connect10 connectivity conservation Copyright copyright laws corporate fundraising cost effective publicity creativity Cultural Commissioning Programme cultural development schemes cultural sector culture culture 24 customer care customer service dance in museums Data Protection databases DBA Consulting deaccession procedure debbie read Derby Museums trust Derbyshire Community Foundation Derbyshire Dales CVS Derbyshire Heritage Awards Derbyshire Museum Forum Derbyshire museums Derbyshire Sport DH Lawrence DH Lawrence Heritage Digital digital change digital engagement Digital Innovation Digital Innovation and Learning: How schools are using technology creatively Digital Learning Digital Learning Network Digital Marketing digital presence Digital R&D fund for the arts - Nesta digital strategies digital technologies digital technology digitse collections Disability Disclosure and Barring Service Discover Disposal Disposal Tool Kit diversity donations East Lindsey District Council east midlands East Midlands Bridge Organisation East Midlands Museums Service East Midlands Oral History Archive Economic impact education education and learning education and learning in museums emergency emergency and risk network Emergency Planning engage audiences engage local communities engagement engaging engaging audiences Engaging Children and Young People Engaging Communities environmental monitoring environmental sustainability evaluating storage conditions Evaluation event Events exhibition Explore expresseum poetics Expressum Poetics families family friendly family learning Festival Film film makers First World War Centenary Forum Meeting forward planning foxton canal museum free annual modes workshop funding funding applications Funding Fair funding workshop fundraising galleries Galleries of Justice Galleries of Justice Museum gem Giving to Heritage Glassball Going Digital governance grant applications Great Central Railway Group for Education in Museums guidance Guildhall Lincolnshire health and wellbeing heather lomas heirtage heritage Heritage Alliance Heritage Awards Heritage Lincolnshire Heritage Lottery Fund Heritage Lottery Funding heritage management Heritage Open Days Heritage organisations heritage projects Historic Houses HLF Hot Knife Digital Media housekeeping iBeacons improve digital offer improve user engagement improving impact inclusive access income generation Industrial Heritage Industry International Council for Museums international museums International Museums Day interpretation interviews Introduction to funding applications Ironbridge Gorge Museum Ironbridge Gorge Museum Trust Kids in Museums lakeside Arts Centre Lancaster Bomber land girls Leaders learning leicestershire Leicestershire and Rutland Leicestershire and Rutland Heritage Awards Leicestershire and Rutland Heritage Forum Libraries libraries and archives Life Lines limited budget Lincolnshire Lincolnshire County Council Lincolnshire Heritage Awards 2014 Lincolnshire Heritage Conference 2014 Lincolnshire Heritage Conference 2015 Lincolnshire Heritage Forum listed building Literature lone workers Loughborough Carillon Tower Loughborough University Major Donor Fundraising making money management Marches Network Marketing marketing apps marketing essentials marketing strategies marking and labelling measure impact medals Media meet visitor needs Melton Mowbray Carnegie Museum Mentors metal MidFed MidFed event midlands Mind body spirit mobile mobile games mobile technology modes modes compact Modes museum softwear mould moving Museum Museum Accreditation Museum Accreditation Scheme museum and heritage show Museum Association Code of Eithcs museum careers museum collections museum development museum development east midlands museum displays museum entrance museum housekeeping Museum Mentor museum professionals Museum Security Museum Security Toolkit museum visitors museums Museums Association Museums Association Conference 2014 museums at night Museums Change Lives museums show off Namoi Korn National Centre for Citizenship and the Law National Curriculum National Sporting Heritage Day national trust natural history Natural History Collections network Networking new audiences new digital technologies newarke houses museum NHS North Kesteven District Council Northampton Museums and Art Gallery Northamptonshire Northamptonshire Museums and Historic Houses Forum Nottingham Nottingham Castle Nottingham City Museums and Galleries Nottingham Museums and Galleries Nottingham Trent University Nottinghamshire Nottinghamshire heritage Nottinghamshire Heritage Forum Nottinghamshire Sports Heritage Day object cleaning object handling object marking object packing Objects Online course online fundraising online storytelling oral history Oral History Society Oxford Aspire Oxford Museum of Natural History participation partnership working partnerships Past Inspired Launch People Power Pest philanthropy Photographic Photography Poetry workshop politics practical advice practical solutions practical training presentations preserve press releases preventative conservation print printing promotion proving impact Public History and Museum and Heritage Management Public Legal Education Syndicate publicity Purcell and Focus Consultants Queen's Park Loughborough rationalisation reach audiences recording audio recording history Red Dog Film reminiscence resilience resources retail RIOT 1831 risk risk and emergency preparedness safeguarding sandford sandford cascade saving money schools Selling your museum seminar sharing museum collections sharing stories Sharpes Pottery Museum Sheffield Industrial Museums Trust shoe conservation short films Silver Sunday skill development Snibston Discovery Museum social history collections Social History Curators Group Conference 2014 social media social media exchange social media in museums Social media training social value of arts Sons and Lovers SoundDelivery SPECTRUM SPECTRUM 4.0 sporting heritage Spring Meeting storytelling suppliers support surgery surgery sessions sustainability Sustainable Development Fund sustainbility symposium Sywell Aviation Museum tablet Takeover Takeover day 2014 Takeover Museums target audiences technology Teen Twitter Takeover textile The Big Draw The Black Country Living Museum The Campaign for Drawing The Collection The Entrepreneurial Museum The Future of Museums Conference The Institute of Fundraising The Marches Network The Mighty Creatives thirty8 digital Three Houses Dreamed through the eyes of the visitor Tourism Economy trade exhibition Training Trainint transforming thresholds research network Transported Art project Treasure treasure your past trust funding Trustee trustee network trusts and foundations tweet up Tweetup Tyne and Wear Archives and Museums university of leicester University of Northampton University of Nottingham Upcycle users visitor analysis visitor attraction visitor benefits visitor data visitor experience visitor services Visitors visual Voluntary Action Leicestershire volunteer management volunteer organisations volunteer recruitment volunteering Volunteers website website accessibility review website audit websites wellbeing West Lindsey District Council wigston framework knitters win an artist wordpress working objects Working with Artists working with schools working with young people workshop workshops World War One World War Two Writing East Midlands writing funding applications youth arts projects youth groups
What will be covered?
Is your museum making the most of its digitised collections content online? Finding the right channel, tone, voice and techniques to reach and connect with audiences online isn’t easy. The workshop is rooted in practicalities but brings in strategic considerations too. We’ll look at mission, identity and purpose; explore the specific tensions and challenges that digital storytelling with collections content brings and also focus on the many advantages that museums and collections have in this space. We’ll share a wide range of examples from museums, galleries and beyond, looking at social media, websites and other platforms. We’ll give you plenty of food for thought, practical tips and ideas to take away and try. Our workshops are friendly and informal, encouraging active learning and plenty of discussion.
Who is it for?
Staff/volunteers from East Midlands museums may attend free of charge (max of two per museum).
Whether you’re just beginning to tell your museum’s stories online or looking for ways to improve an existing offer and levels of engagement this workshop is for you. It’s suitable for a wide range of practitioners at all skill levels, from beginners to more advanced, whether your focus is curation, learning, marketing, engagement or something completely different.
Support towards Museum Accreditation:
Users and their experience
9.1 To provide stimulating learning and discovery activities, including exhibitions and programmes based on your collections
9.2 To communicate effectively with users and potential users through a range of access, marketing and promotional activities
The workshop will be led by Culture24’s Janet Alderman. Janet is Culture24’s Digital Programmes Manager and brings in-depth working experience of the museum sector where she has used digital storytelling across social media, digital and marketing campaigns, outreach, exhibitions and collections. She has also worked commercially in digital marketing and is well versed in tailoring content to reach a wide range of audiences. Richard is editor of the award-winning www.MuseumCrush.org and brings hard-learned and current practical experience of digital storytelling with collections. He also teaches and mentors museum colleagues around the UK, supporting them with digital content creation and reach.
This workshop is provided as part of Culture24’s Arts Council England-funded Sector Support programme and is provided in partnership with Museum Development East Midlands