What is it about?
Exploring the right platforms for you and your organisation. With a focus on Twitter, Facebook and Instagram.

How do you create a compelling story when you’re building is open, never mind when it’s closed? In this session we’ll look at the fundamentals of using social media, tone of voice, and how to develop great content. We’ll also touch on paid advertising and organic advertising. And social media analytics.

What will you gain?

• An overview of the purpose of different social media platforms and how you can best use each one to achieve your goals
• An understanding of the principles of tone and content development on social media.
• An introduction to paid advertising on social media
• Overview of social media analytics and how they can help you measure performance and inform future activity

Who is it for?
This session is for those who look after their organisation’s social media messaging. It will be pitched at those with an understanding of how the different platforms work and who want to gain confidence in how they’re using social media.

Delivered by:
This session will be managed by Arts Marketing Association and delivered by Alia Ullah .

I am very lucky to work at Manchester Museum as Communications & Digital Manager, surrounded by amazing objects that tell so many stories. If you would like to find out more about Mughal art and heritage, check out the Mughal Museum.

Recognising the rapid growth of digital marketing, I have built an engaged following of over 280k across Instagram, Twitter and Snapchat. I support arts organisations to leverage social media in new ways, reaching new audiences through influencer collaborations and creative campaigning. I am working with the Manchester Museum Partnership, devising a digital strategy and up-skilling staff to become digitally literate.

When I am not painting or in a museum or gallery, I sew and create outfits inspired by my art. I am passionate about ethical fashion and actively campaign against modern-day slavery.

For updates follow me on social media:

Instagram: @AliaRaffia

Twitter: AliaRaffia

Facebook: Alia.Raffia.Art

Tik Tok: AliaRaffiaArt

YouTube: Alia Raffia Art

Please note: this event is being run in partnership with South East Museum Development. Therefore places are only available to organisations either in the East Midlands or South East region. By signing up to the training you agree to adhere to MDEM’s terms and conditions, including completing the post session evaluation.