Business Development Grant Case Studies
The below case studies highlight the work our Business Development Grants has enabled, focusing on outcomes and lessons learned. Browse the selection by clicking on the museum title, to gain inspiration and advice from the varying museums.
Princess Royal Case Study: The aim of this project was to improve marketing for the museum to increase awareness of our site and to hopefully attract more visitors. Activities to achieve this have included the re-design and printing of our marketing leaflet to make it more appealing, use of a tourism marketing company to distribute our leaflets across the Midlands region, membership of the ‘Marketing Peak District & Derbyshire’ tourism board to raise our profile with potential visitors to the area, production of leaflets to advertise our school holiday family activities and help to promote our family offer, installation of new and improved on-site signage. These activities feature in our Forward Plan so it is a satisfying achievement.
Newark Air Museum Case Study: Following previous grant awards from Museum Development East Midlands (MDEM), the museum completed a Business Diagnostic survey and undertook a follow-up telephone conversation with Heather Lomas. These processes highlighted some areas for development most notably in relation to member / volunteer related activities at the museum.
Following an application in late spring 2016 we received a Business Development Grant Fund award from MDEM, which was used to purchase three items that will be used to support member / volunteer activities at the museum:
- Meeting the cost of materials to produce a Volunteers Handbook for the museum in the format of an A5 ring binder
- Purchasing several PC Tablet devices for use by the museum’s Cockpit Opening Team
- Producing #WR977PaintingTeam patches for the volunteers working on the repainting of Shackleton WR977
Royal Crown Derby Case Study: Previously the museum had very few images of its collection. This resulted in the same pictures being used over and over again and created a problem if a specific image was needed for publicity, research or a talk. The project involves photographing every piece in the collection of approximately 3500 pieces of Derby porcelain dating from the 1750s up to the present day. Each piece needs to be photographed from several angles including the base to show any marks. The aim is to create a database of images that are usable for a number of outcomes such as research, publishing and social media.
