Is your museum thinking about setting up an online shop?

Or considering selling prints and other merchandise through a third party website?

This workshop will ask…

• Whether an online museum shop can make a profit
• How online shops work alongside physical shops
• What sells well online – and what doesn’t
• How long it takes – and what skills are needed – to
  • set up the shop
  • develop and maintain stock
  • promote the shop
  • convert visitors to customers
  • prepare and despatch orders
  • keep records
  • etc.
• Whether/when it’s worth outsourcing
• Where you can find out more
• How you can get started.

You’ll hear about…

• ‘Inspired Collections Retailing’ – a collaborative Arts Council funded project in which six museums in Derbyshire are investigating the option of establishing a joint online shop
• Low cost DIY solutions such as Shopify – as used by Derby Museums
• External print on demand services

… and there will be plenty of time for questions and answers.

Aimed at museums who are thinking seriously about online trading – alone or with others – this workshop follows on from an introductory e-commerce workshop run by MDEM in November 2015.

To book your place click register.