Marketing and Media : ‘Sell’ your museum – workshop
New Walk Museum & Art Gallery
53 New Walk,Leicester LE1 7EA
UK
Museum Development East Midlands Business Development and New Audiences programme jointly present:
Marketing and Media: ‘Sell your museum’
Reach your audiences with cost effective publicity – a workshop
Attracting visitors is vital to all museums – but lack of time, money and expertise can make that difficult.
Lively, interactive and practical, this free one day session will provide you with the knowledge and confidence to start promoting your museum more effectively.
You will gain an understanding of the key techniques, to position, promote and publicise your museum and develop your own plan of action.
This day is in two parts:
In the morning media expert Mel Atkinson will help you to understand the print, broadcast and online media, shape your messages for press releases and interviews to maximise coverage, build media contacts and plan a flow of good stories.
The afternoon session, led by marketing and audience specialists DBA, will provide you with the marketing essentials – understanding your visitors, effectively managing your visitor data, developing cost effective and successful ways to target and maintain audiences
Come along and share your challenges; leave with confidence and clarity on how to win new audiences.
This Free training day is open to all museums in the East Midlands.
The day will start with coffee at 9.45am and conclude by 4.30pm, lunch and refreshments will be provided.
To book your limited place now:
Email or call Heather Lomas, Business Development programme facilitator, office@heatherlomas.co.uk.
01162 700 386 / 07809 771 066
Travel Expenses:
Travel expenses (public transport costs or 15p per mile by car) can be claimed by museums who are Accredited or working towards Accreditation.
